OEM vs ODM: Whats the Difference in Promotional Gifts?

When it comes to promotional products, you’ve probably come across the terms OEM and ODM. These two manufacturing models define how brands collaborate with suppliers to develop custom merchandise. But what do they really mean, and which one suits your marketing needs better?

Let’s break down the difference between OEM and ODM in the promotional gift industry — and how Longrichbar helps brands turn creative ideas into reality.

What Is OEM in Promotional Gifts?

OEM (Original Equipment Manufacturer) refers to a process where the client (the brand owner) provides the product design, concept, or specifications, and the manufacturer is responsible for producing it.

In other words, you control the design — the supplier handles the production.

✅ Example:
A beverage brand provides its own design for a metal beer bucket with logo, and Longrichbar manufactures it exactly according to that design.

Advantages of OEM:

• Full control over product design and brand identity

• Ideal for companies with strong design teams

• High level of customization and exclusivity

What Is ODM in Promotional Gifts?

ODM (Original Design Manufacturer) means the manufacturer provides ready-made product designs, which the client can modify or rebrand.

This option is perfect for companies that want fast turnaround and cost-effective promotional products without starting from scratch.

✅ Example:
You choose a pre-designed silicone bar mat from Longrichbar’s catalog and simply add your logo or color scheme.

Advantages of ODM:

• Lower design cost and faster production

• Great for seasonal campaigns or limited-time promotions

• Manufacturers often have proven, market-tested designs

OEM vs ODM — Which Should You Choose?

👉 If your brand wants a unique promotional identity, OEM is the way to go.
👉 If you want fast, effective, and budget-friendly marketing materials, ODM is the better option.

How Longrichbar Supports Both OEM & ODM Projects

At Longrichbar, we specialize in both OEM and ODM promotional gifts for global beverage brands.
With over 18 years of experience in POSM (Point of Sale Materials), we’ve collaborated with major names like Heineken, Coca-Cola, Guinness, and Kona.

Our one-stop solution covers:

• Product strategy & design brief

• Custom manufacturing (OEM/ODM)

• Sampling & prototyping

• Quality control & logistics

• Global delivery

Whether you need custom beer buckets, bar trays, cups, hats, or promotional displays, we can bring your ideas to life — from concept to delivery.

Why Brands Choose Longrichbar

✔ One-stop OEM & ODM promotional solutions
✔ Over 1,000 manufacturer connections in China
✔ 18+ years of export experience
✔ Full quality control and logistics support
✔ Custom logo, printing, and packaging options

Conclusion

Understanding the difference between OEM and ODM is key to selecting the right promotional strategy for your brand.

If you already have a unique design — choose OEM.
If you need quick and creative solutions — go for ODM.

At Longrichbar.com, we make both options easy, efficient, and high-quality.
Contact us today to start your next custom promotional gift project with confidence!