Point-of-Sale Materials (POSM) continue to play a major role in boosting visibility for alcohol brands inside bars, nightclubs, restaurants, and retail environments. As competition grows among beer, cider, whiskey, and spirits brands, high-impact POSM items help brands stand out, strengthen identity, and influence purchasing decisions at the moment it matters most.

In 2025, the demand for premium-quality, durable, and highly customized POSM is rising rapidly. Based on industry trends and global bar activations, here are the most popular bar POSM items for 2025, widely used by Heineken, Guinness, Bud Light, Corona, and more — and produced at scale by Longrichbar.

1. Custom Beer Buckets

Beer buckets remain one of the most iconic POSM items for alcohol brands.
They offer:

• Highly visible branding

• Practical usage for bars

• Large logo display areas

• Custom shapes, colors, and finishes (matte, glossy, metallic)

Trending in 2025:

• Double-wall insulated metal buckets

• Embossed aluminum buckets

• Full-color digital printing

Longrichbar produces 5QT–10QT custom buckets, ideal for beer, cider, and ready-to-drink promo campaigns.

2. Silicone & PVC Bar Mats

Bar mats continue to be the top-selling POSM item because they combine branding and functionality.

In 2025, the most requested types include:

• Soft PVC molded bar mats

• Food-grade silicone bar mats

• Rubber bar mats with high-definition logos

• Extra-long counter mats for cocktail bars

These mats help keep counters clean while showcasing brand logos in full color.

3. Acrylic or Metal Bar Trays

Bar trays are essential for serving drinks in bars and clubs, making them a strong branding space.

2025 popular options:

• Anti-slip rubber surface trays

• Acrylic trays with LED lighting

• Stamped metal trays with durable printing

These are widely used by beer, whiskey, spirits, and energy drink brands.

4. LED Bar Light Signs

Illuminated POSM items draw immediate attention, especially in dim bar environments.

2025 trending LED signs:

• Acrylic LED edge-lit signs

• Neon-style LED flexible tube lights

• LED chalkboards

• Backlit light boxes for bottle displays

Brands love LED POSM because it boosts visibility during peak nightlife hours.

5. Branded Bar Coasters

Coasters remain one of the most economical, high-frequency POSM items.

2025 trends include:

• Eco-friendly paper pulp coasters

• Silicone reusable coasters

• Full-color waterproof coasters

Coasters offer huge branding exposure at a low cost.

6. Custom Glassware & Cups

Bar glassware is becoming increasingly customizable, with brands requesting:

• Engraved beer glasses

• Frosted whiskey tumblers

• Colored travel cups

• Aluminum color-changing cups

These create a premium drinking experience that reinforces brand identity.

7. Menu Boards & Table Tents

These POSM tools are crucial for promoting new cocktails, promotions, and seasonal drinks.

Popular styles in 2025:

• Acrylic slanted menu blocks

• Wooden menu boards

• Waterproof table tents

• LED tabletop displays

They are inexpensive but highly effective in upselling drinks.

8. Promotional Apparel

Branded apparel is returning as a major POSM trend for 2025:

• T-shirts

• Caps

• Aprons

• Bar uniforms

These are perfect for influencer-style bar activations and beer festivals.

9. Bottle Glorifiers

Premium alcohol brands increasingly use bottle glorifiers to highlight their signature products.

2025 popular designs:

• LED glorifiers

• Wooden display bases

• Multi-bottle glorifiers for VIP tables

Great for whiskey, vodka, tequila, rum, and liqueur brands.

10. Ice Buckets & Coolers

For outdoor events, clubs, and festivals, branded ice buckets & coolers remain in high demand.

Trending designs include:

• Large 12L plastic ice buckets

• Transparent acrylic coolers

• Rotomold coolers with custom logos

Why Brands Choose Longrichbar for POSM in 2025

With 18+ years of OEM/ODM experience, Longrichbar provides:

• Full customization (colors, shapes, materials)

• Free artwork support

• Factory-direct wholesale pricing

• Strict quality control

• Fast global shipping

• One-stop POSM product supply for alcohol brands

We collaborate with Heineken, Guinness, Corona, Bud Light, Jameson, Savanna, Mutzig, and more — delivering high-quality POSM for global campaigns.

Conclusion

2025 is a year of high-impact, durable, and design-driven POSM. Alcohol brands looking to stand out in bars and nightclubs must focus on custom, functional, and strongly branded POSM items.

If you need reliable OEM/ODM manufacturing for bar POSM, Longrichbar is your trusted partner.

👉 Explore more: www.longrichbar.com